Your website is the engine that powers your business, it is what finds and connects you to your customers, but you need to run it at full throttle
It does not matter how many turbos you’ve fitted, if you are chugging along in the slow lane or, worse still, parked in a the pits, you’re not going to win any trophies. Indeed, you’ll just get overtaken by the competition.
Words speak louder
The web is constructed entirely of words. Sure, there are lots of pictures and videos, mostly of cats, but search engines can’t see these and computers can only execute code. Google only knows a photo is of a cat if the title, alt, caption and description fields of the image have words in them saying as much.
How to make connections
To raise the profile of your website you need visitors and to get visitors, you need to raise the profile of your website. To get a good start, you need the following:
- Rich content: First and foremost, your website needs to contain exactly what your target audience is looking for. If you get the wrong visitors or your web content is junk, then it’s all been a waste of time;
- SEO apps: There are many services and applications which can be connected to your website to analyse the traffic so you can see what content works and what doesn’t;
- Social networks: Use the social networks to find potential customers with links back to the rich content in your website;
- Email lists: Build your email lists for communicating directly with your customer base.